In 1998 she managed an online advertising campaign to promote Esker Host Access Software. The global campaign involved running banners against networking keywords on the search engines AltaVista, Lycos, Excite and Yahoo (Google wasn't around yet).

The concept was considered sketchy at the time; but there was nothing uncertain about the returns. This small French company boosted their sales leads by 175% to over 500 requests a month for their trial software.

Pam became captivated by the potential of the Web to inexpensively reach high potential buyers. Today, her focus is exclusively on Internet marketing.

Pam consults with a select group of companies where she puts her MBA to use identifying their best Internet strategy. She develops creative online programs that get results, and writes copy that is appealing to website visitors and search engines. Lastly, Pam works to keep her clients current on internet best practices helping them become their own savvy Internet marketers.