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Not all links are the same. Linking to bad neighborhoods
through link farms can get you in hot water with the search
engines. Linking to popular sites can super-charge your
rankings.
Search engines like to see your links grow organically.
It takes a year or two to develop a significant number
of links.
How many links do you need? More than your competitors
is a good place to start. You can never have enough links
for long-term online visibility.
When building links:
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Involve your entire organization
in "asking to link" to complementary sites. |
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Make it a policy to request a link with
all your marketing activities. Link from sites that
use your product information or articles, publications
where you run print ads, your exhibit house who mentions
you on their customer list, etc. |
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Provide linking text that contains
your keywords. |
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Require that your partners link to you. |
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Be prepared to offer links back. |
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Remove contractual provisions that
prevent vendors from mentioning you on their web sites.
These brand protection clauses limit online visibility
and impede lead generation and sales. |
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Don't participate in link farms. |
Link research and link development strategies are included in
the Internet
Marketing Strategy Report. You also receive link popularity
reports for you and two competitors. This helps you determine
how much effort to put into link development. |
