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Savvy Page Optimization
Optimize your web pages and you will be rewarded with more traffic,
better results and greater profits. What your pages say, and how they
say
it, is critically important to your long-term online success.
If your visitors don't find relevant content they won't return.
If the search engine spiders can't find what they need, your
site ranks poorly. To optimize your pages:
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Involve your entire organization
in "asking to link" to complementary sites. |
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Make it a policy to request a link with
all your marketing activities. Link from sites that
use your product information or articles, publications
where you run print ads, your exhibit house who mentions
you on their customer list, etc. |
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Focus each page on one or two keyword
topics and write relevant keyword rich copy that
appeals to readers and search engines. |
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Write highly focused, effective keyword
titles, meta keyword, description and alt tags that
search engine spiders can use. |
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Use your keyword phrases in a natural
manner. |
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Expand content to the 300-500 words
per page that search engines love, or |
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Create content-rich information pages
about a particular topic that emphasizes a keyword or
keyword phrase. |
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Use bullets, links, and headings
that readers appreciate. Most readers skim pages, they
don't read every word! |
Page optimization and best practices are included in the SEO
Quick Start and Internet
Marketing Strategy Report packages. Additional pages can
be optimized as required. |
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