Savvy Promotions

Search engines are not the only method to promote your site. Gasp!

Creative online marketers continue to find new ways to attract and retain visitors. Online promotions can supplement or replace prominent search engine visibility.

Here are ten creative online promotion ideas to get you started:

1.  Start a corporate blog and create a sense of community.
2.  Use regular monthly "customer success" web seminars to educate and build credibility.
3.  Build ongoing rapport through an opt-in electronic newsletter.
4.  Prove your value through an ROI calculator.
5.  Offer a whitepaper to win over the technical buyer.
6.  Start an affiliate program and let others sell for you.
7.  Have your in-house experts write articles for posting on related sites.
8.  Build a collection of case studies and let your customers do the selling.
9.  Offer an online demo and show your product in action.
10.  Craft your press releases for search engines (SEO PR) and target online publications
for greater online visibility.

11.  Advertise on your partner's thank-you pages. It's the perfect time for a referral.
12.  Add an industry news section to your site. You'll establish your expertise, visitors
will return, and you'll increase your search engine visibility.

Contact Savvy for online promotions that will have your visitors flocking to the
"Greatest Site on Earth".

(Too strong? You're on the promotions page, what did you expect?)