Savvy Website Usability

Attracting traffic to your website is one part of the equation for online success. Equally important is having a website that is easy for
search engines and visitors to use.

Among the many factors that contribute to usability for your visitors are:

› Navigation that makes sense.
› Taglines that tell visitors what to expect.
› Content that does not make assumptions.
› Graphics that illustrate concepts.
› Information that satisfies search interests.
› Easy to find contact information.

Search engines want to see:

› Text heavy and animation light design.
› Deep links to relevant content.
› Inbound links from related sites.
› Themed pages.
› Site maps.
› Graphics and links that work.
› Clean HTML.
› No SEO tricks.

As part of our Internet Marketing Strategy Package we take an outsider�s point of view
and recommend changes that improve the usability of your website for visitors and
search engines.