Savvy Report Contents

Your 50+ page Internet Marketing Strategy Report contains everything you need to attract more traffic, achieve better results and realize
greater profits.

SECTION 1 | Executive Summary

SECTION 2 | Introduction
› Your Company Overview
› Internet Marketing Objectives
› Research Methods
› Report Contents
› Implementation
› A Few Words From our Legal Department

SECTION 3 | Keywords
› Keyword Research

Keyword Development Worksheet Current Keyword Usage Inspiration From Internal Sources Competitor's Keyword Usage Web Logs

› Keyword Recommendations

Tier One Tier Two

› Keyword Search Engine Ranking Report

Keyword Development Guidelines Keyword Development Tools

SECTION 4 | Usability
› Home Page Usability: Assessment and Recommendations for Visitors
› Site Usability: Assessment and Recommendations for Search Engines

Design Recommendations for Higher Rankings Spam Check

› Traffic Analysis Summary

Traffic Volume User Behavior Errors/404's

SECTION 5| Content
› Content Evaluation
› Competitor Content
› Content Recommendations
› Best Practices: Crafting Content to Satisfy Visitors and Search Engines

Guidelines for Writing for the Web Writing Resources

SECTION 6 | Link Development
› Link Research

Current Inbound Links Competitive Linking Comparison

› Linking Recommendations
› Best Practices: Building Relevant Links that Boost Site Rankings

Where to Link How to Request Links Tracking Link Requests Linking Resources

SECTION 7 | Directory Listings
› Directory Listing Research

Current Directory Listings Competitor's Directory Listings

› Directory Listing Recommendations
› Copy Variations for Directory Listings

40 Character Product Description 10-12 Word Site Description 25 Word Site Description 40 Word Site Descriptions

› Best Practices: How to Submit with Success

Guidelines for Submission Submission Tracking Worksheet

SECTION 8 | Page Optimization
› Your Company's Page Optimization

Page One Optimization Page Two Optimization Page Three Optimization

› Best Practices: Where to use Keywords to Improve Search Engine Rankings

The Title The Meta Description Tag The Meta Keyword Tag The Body Text Inclusion in Alt-text In Headlines In Link Text

SECTION 9 | Promotions
› Current Promotions
› Competitor Promotions
› Recommended Promotions
› Best Practices: Promotional Strategies to Attract Traffic and Increase Conversions